autumn florals

celebrate the changing seasons with warm colors and a playful silhouette

shop now
Autumn Floral Jumper Dress and Turtleneck Set for Smart Dolls - The Doll Fairy

rich colors

jumper dresses and turtlenecks are back with bold hues and dainty flower accents

shop now

dreamy cottagecore vibes

show off your doll magic with a new collection of enchanting apparel and stationery

shop now

a bit of everyday magic

Our uniquely crafted products encourage storytelling each time you engage with your dolls by dressing them, naming them, and crafting their stories.  We believe in that creative process as a path to healing and joy through the transformative power of “play,” for collectors of any age and background.

Chic Loungewear for Smart Dolls

watch the new Doll Fairy come to life