launching june 2nd

a beachy look for Smart Dolls inspired by The Little Mermaid!

dreamy cottagecore vibes

show off your doll magic with a new collection of enchanting apparel and stationery

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a bit of everyday magic

Our uniquely crafted products encourage storytelling each time you engage with your dolls by dressing them, naming them, and crafting their stories.  We believe in that creative process as a path to healing and joy through the transformative power of “play,” for collectors of any age and background.

Chic Loungewear for Smart Dolls

watch the new Doll Fairy come to life